Band wagon: Attempts to persuade the target audience to take a course of action, "Everyone else is taking." "Join the crowd." This technique reinforces peoples natural desire to be on the winning side.
Testimonial: Getting people that are famous or high authorities to promote your product/ support our idea.
Card Stacking: Only showing the good of a product/idea, telling only 50% of the truth and lying about the potential problems.
Transfer: Relating someone we like or know to the product in attempt for us to like the product or understand the product in there point of view.
Glittering Generalities: The act of referring to words or phrases that support a positive emotional response to the audience.
Plain Folks: The use of regular people to promote your product in an advertisement.
