It is common for other companies to grow when entrepreneurs develop new products, this is because competitors try to improve the product, that is, generate greater value for consumers to expand their market.
It corresponds to the strategy of making improvements to products and services already on the market, that is, including greater benefits and technologies that change consumer perception, and positively impact business.
Therefore, performing incremental innovation is a strategy used to gain value, increase competitiveness and the positioning of a company in the market.
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