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Testimonials: A person can use testimonials to persuade an audience.
Personal stories: A speaker can use personal stories, anecdotes, or examples that relate to their audience's situation. For example, a speaker might tell a story to increase ethos.
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Answer:
Ethos – Calls to human ethics; the author establishes a sense of persuasion through the use of their own credibility, status, professionalism, research, or the credibility of their sources. EX: If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation.
Testimonials: A person can use testimonials to persuade an audience.
Personal stories: A speaker can use personal stories, anecdotes, or examples that relate to their audience's situation. For example, a speaker might tell a story to increase ethos.
You can establish ethos—or credibility—in two basic ways: you can use or build your own credibility on a topic, or you can use credible sources, which, in turn, builds your credibility as a writer.
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