You have learned about differentiation and now it is time to see if you can apply what you have learned. First, you may want to read this article, as well as this one.

Your responsibility is to take each of the products listed below and describe how they could be differentiated in a crowded marketplace. It might help by looking at the product as though it were “generic” and go forward from there.

Use a variety of “types” of differentiation. Provide complete and detailed answers!

Product
Recommended method of differentiation


Breakfast Cereal



Bottled Water



Toothpaste



Athletic Socks



Printer Paper





Pick Your Own