Answer :
Creative thinking is also known as "lateral thinking." Lateral thinking involves approaching problems or situations from a unique and unconventional perspective to generate innovative solutions. It encourages thinking outside the box and considering different angles or viewpoints that may not be immediately obvious.
For example, if you are trying to come up with a new advertising campaign for a product, applying lateral thinking might involve brainstorming unexpected ideas or making unconventional connections between unrelated concepts to create a fresh and engaging approach.
In summary, when you encounter the term "lateral thinking" in the context of creativity, it refers to the ability to think creatively and imaginatively to solve problems or generate new ideas.
