The correct answer to the question is: personal-behavior advertisement copy.
1. The reason-why advertisement copy: This type of advertisement copy focuses on explaining the reasons why a product or service is beneficial to the consumer. It highlights the features, advantages, and benefits of the product to persuade the audience to make a purchase.
2. Educational advertisement copy: Educational advertisement copy aims to inform and educate the audience about a product, service, or issue. It provides detailed information to help consumers understand the product or service better, making an informed decision.
3. Institutional advertisement copy: Institutional advertisement copy promotes the overall image, reputation, or values of a company or organization. It aims to build brand awareness, trust, and credibility among the target audience without focusing on specific products or services.
4. Personal-behavior advertisement copy: This is not a type of advertisement copy. It seems like a term that doesn't align with the common categorizations of advertising copy types. In the context of advertising, personal behavior may be influenced by different types of advertising approaches, but it's not typically classified as a distinct type of advertisement copy.
By understanding the distinctions between the different types of advertisement copy, you can better recognize how each type serves a specific purpose in conveying messages to consumers and achieving advertising goals.
