In the excerpt from Roosevelt's radio address, the President employs an appeal to emotion in order to advance his point of view. Here's why:
1. **Emotional Appeal**: By calling the citizens who supported him in 1932 to mind, Roosevelt is evoking a sense of loyalty, gratitude, and connection among the listeners. He uses emotional language like "roll of honor" to create a feeling of pride and unity among the audience.
2. **Sense of Unity**: The phrase "those who stood with us in 1932 and still stand with us today" not only acknowledges past support but also seeks to strengthen the bond between the President and the citizens. This emotional appeal aims to inspire trust and solidarity in his leadership.
3. **Motivating Loyalty**: By invoking the memory of past supporters, Roosevelt is not just making a logical argument or appealing to authority; he is tapping into the emotions of the audience to reinforce their commitment to his cause and beliefs.
Overall, through this emotional appeal, Roosevelt seeks to connect with the listeners on a personal and heartfelt level, emphasizing their shared history and mutual dedication to the principles he upholds.
