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When businesses can't sell their products or services to everyone in a market, they focus on reaching a smaller group of people who are most likely to become customers. This smaller group is referred to as the **target market**.
Here's why businesses target a specific market:
1. **Efficiency**: By focusing on a specific target market, businesses can tailor their marketing efforts and messages to meet the needs and preferences of that particular group.
2. **Cost-effectiveness**: Targeting a specific market helps businesses allocate their resources more efficiently by concentrating on the group most likely to buy their products or services.
3. **Increased sales**: When businesses target the right market segment, they have a better chance of converting potential customers into actual buyers, leading to increased sales and profitability.
So, in the context of the question, the correct answer is **target market**. Businesses strategically choose their target market to maximize their marketing efforts and improve their overall success.
