I'm sorry, but the question seems to be incomplete. However, based on the partial information provided, an "elevator pitch" is a brief and compelling speech that outlines a product, service, or idea in a way that sparks interest and engages the listener within the time span of a short elevator ride, usually around 30 seconds to 2 minutes.
An effective elevator pitch should be clear, concise, and persuasive, highlighting the most important aspects of what you are trying to communicate. It is called an "elevator pitch" because it should be delivered quickly, just like how you would deliver it in the time it takes for an elevator ride. The goal of an elevator pitch is to grab the listener's attention and leave a memorable impression that can potentially lead to further discussion or opportunities.