The statement "They enable campaigns to sample public opinion." best describes how social-networking sites help political campaigns compared to traditional media.
1. Social-networking sites provide a platform for campaigns to engage directly with the public and gather feedback through comments, likes, shares, and polls.
2. By monitoring interactions on these sites, campaigns can gauge public sentiment, identify key issues of concern, and adjust their strategies accordingly.
3. This direct and immediate connection with voters allows campaigns to sample public opinion in real time, unlike traditional media, which may not offer the same level of instant feedback.
4. Therefore, social-networking sites enable campaigns to gather insights and adapt their messaging based on the sentiments expressed by the public, making them a valuable tool in understanding and responding to public opinion during political campaigns.
