The sign with the soda manufacturer's brand name in a professional sports game is serving as:
b. advertising
Explanation:
1. Advertising is the promotion of a product, service, or brand to a target audience. In this case, the large sign with the soda manufacturer's brand name serves the purpose of promoting and creating awareness about the soda brand.
2. By displaying the brand name prominently during a professional sports game, the soda manufacturer aims to reach a large audience of sports fans both in the stadium and watching on television. This exposure helps in increasing brand visibility and potentially attracting new customers.
3. The sign acts as a form of indirect marketing, as it does not involve direct communication with individual consumers but rather targets a broader audience through visual representation.
In summary, the sign with the soda manufacturer's brand name at the professional sports game serves as advertising by promoting the brand to a wide audience, increasing brand recognition, and potentially influencing consumer behavior.
