Answer:
The movement you're referring to is Memphis, which emerged in the 1980s. It was a design movement led by Italian architect and designer Ettore Sottsass. Memphis designers rejected the idea of conforming to traditional design norms, embracing bold colors, unconventional shapes, and playful patterns instead. This rebellion against "good taste" and its embrace of fun and whimsical elements made Memphis a significant force in design during its time.