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1. KFC humanized its brand on social media by using humor and relatable content in its posts. For example, they created funny memes and engaged with followers in a friendly and casual tone.
2. The brand also showcased behind-the-scenes content, like images of employees or stories about the company's history. This transparency helped make KFC more approachable and real to the public.
3. By being authentic and responsive on social media, KFC showed that they care about their customers and value their opinions. This two-way communication built a sense of community and trust around the brand.
4. As a result of these efforts, the public's perception of KFC shifted from seeing it as just a fast-food chain to a more personable and likable company. Customers began to feel a connection with the brand beyond just its products, leading to increased loyalty and positive word-of-mouth.
In summary, KFC's humanizing approach on social media through humor, transparency, and engagement helped reshape the public's perception of the company, making it more relatable, trustworthy, and engaging.
