Select a brand that promotes ritual consumption in a foreign country (NOT the United States).
For this brand marketed in your selected foreign country, address the following questions:
1. What does this ritual mean to consumers in the country? Please justify your answer with
the social and cultural information related to the country.
2. How does this ritual consumption compare with some aspects of consumption practices
in the US? For example, how do they celebrate birthday/graduation/anniversary/any
other ritual differently from consumers in the US?
3. What strategies does the brand use to enhance the positive consumption experience
and sell the brand?