The key difference between primary and general campaigns for president is that primary campaign ads rarely mention political parties and instead focus on issue positions/name recognition. This is because during the primary campaign, candidates are competing against others from their own party to secure the party's nomination. Therefore, they tend to emphasize their individual policy positions and personal qualifications rather than party affiliation.
On the other hand, general campaign ads often highlight the candidate's political party affiliation as they are now running against candidates from other parties. General campaigns aim to appeal to a broader audience of voters beyond party lines, and mentioning the party helps voters quickly identify the candidate's political leanings and values.
In summary:
1. Primary campaign ads focus on issue positions and name recognition, with little emphasis on party affiliation.
2. General campaign ads may mention political parties to help voters identify the candidate's political leanings and values.
