Having just finalized its new computer monitor design, This Way Computing's marketing team plans to begin a limited-time rollout with to only one traditional retailer in the tri-state area. This strategy will give consumers the perception of the product's stand-out personality and increase demand. This Way will continue with for the next four months, where it plans to distribute to three other retailers as well. For the last six months of the year, it will initiate distribution agreements with discount retailers and online retailers, and any other electronics store that wants to carry it. The marketing team is confident that the monitor will cycle through the first three stages of its product life cycle quickly. As the computer monitor reaches maturity during the second half of its first year in the market, it is good strategy to proceed with as described here
a. mono-level distribution, Secondary level distribution, tertiary level distribution
b. intensive distribution, selective distribution, exclusive distribution