Identify the true statement about customer relationship management.
It increases marketing costs because direct mail, follow-up, and other customer
recruitment activities are increased.
It enhances customer loyalty due to pricing and product service offerings that
meet current customer needs.
It increases the need to obtain new customers through marketing because
current customers are not aware of offerings.
It decreases return on investment (ROI) because marketing fails to target specific
customer needs.

Question

03-05-2024
Business

Answered

Identify the true statement about customer relationship management.
It increases marketing costs because direct mail, follow-up, and other customer
recruitment activities are increased.
It enhances customer loyalty due to pricing and product service offerings that
meet current customer needs.
It increases the need to obtain new customers through marketing because
current customers are not aware of offerings.
It decreases return on investment (ROI) because marketing fails to target specific
customer needs.

Answer :

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GinnyAnswer GinnyAnswer · Answer 1 · 2024-05-03T01:21:24-04:00

I'd be happy to help you with that question! Here is the clear and concise answer to the true statement about customer relationship management: - The true statement about customer relationship management is: It enhances customer loyalty due to pricing and product service offerings that meet current customer needs. Explanation: 1. Customer relationship management (CRM) focuses on building strong relationships with customers by understanding their needs and preferences. 2. By offering pricing and product service offerings that cater to current customer needs, CRM helps in increasing customer loyalty. 3. When customers feel that a company understands and fulfills their requirements, they are more likely to remain loyal to the brand. 4. Enhancing customer loyalty through CRM can lead to repeat business, positive word-of-mouth referrals, and long-term customer satisfaction. This statement highlights the core benefit of CRM, which is to strengthen relationships with existing customers by providing personalized and tailored solutions that meet their expectations.