Matching: A. leading economic indicators B. lagging economic indicators C. diversification D. competitive advantage E. substitute goods F. elasticity G. shortage H. law of diminishing return I. land J. shifts left K. shifts right 36) this is what happens to a demand/supply curve when either increases 37) this is what happens to a demand/supply curve when either decreases 38) examples: stock prices, weekly jobless claims, building permits, etc. 39) examples: CPI, unemployment, interest rates, etc. 40) occurs when demand exceeds supply in a market 41) examples: butter and margarine, eyeglasses and contact lens, etc. 42) examples: water, oil, forests, copper, gold, etc. 43) shifting an economy away from a single income source toward multiple sources 44) a factor that allows a company to produce goods or services better or more cheaply than its rivals 45) an economic concept used to measure the change in quantity demanded of a good/service in relation to price changes of that good/service 46) as investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other variables remain constant