The immediate cause of Richard Drew's work with cellophane was his desire to make his tape clear. Drew's intention was to develop a transparent adhesive tape that could be used without obscuring visibility when applied to surfaces. This led him to experiment with cellophane as a material for creating such a tape. By recognizing the need for a clear tape and understanding the properties of cellophane, Drew aimed to address this specific requirement in the market, which ultimately contributed to the evolution of useful adhesive products.