When writing a presentation for clients and customers, the two primary groups you should focus on influencing are:
1. Key decision makers: These are individuals who have the authority to make decisions that impact the business. By addressing their needs, concerns, and interests in your presentation, you can effectively sway their opinions and decisions in favor of your products or services. Tailoring your content to align with their objectives and priorities is crucial for convincing them to choose your offerings.
2. Prospects for future business: These are potential clients or customers who may not have engaged with your business yet but have the potential to become valuable partners in the future. By showcasing the benefits and value proposition of your products or services in a compelling way, you can attract and persuade these prospects to consider establishing a business relationship with your company. Engaging with them effectively through your presentation can lead to future business opportunities and growth for your organization.
Focusing on these two groups ensures that your presentation is strategically targeted towards individuals who hold decision-making power and those who can contribute to the growth and success of your business in the long term. By tailoring your message to meet the needs and interests of key decision makers and potential future clients, you can increase the effectiveness and impact of your presentation.
