User personas play a crucial role in UX (User Experience) design by representing the average user's characteristics and needs. Here's why:
1. **Represent the average user's characteristics and needs:** User personas are fictional representations of the key user groups for a product or service. They are based on research and data about real users and help designers and developers understand the users' goals, behaviors, needs, and pain points. By creating user personas, UX designers can tailor the design of a product to meet the specific needs and preferences of the target users, leading to a more user-centered and effective design.
Therefore, the correct answer to the question is:
- O Represent the average user's characteristics and needs.
