In electronic commerce, form utility refers to the value added to a product or service through its design, features, and presentation. Here are a few examples that demonstrate how electronic commerce creates customer value through form utility:
1. **Customization Options**: Online platforms often allow customers to personalize products according to their preferences. For example, customers can customize the color, size, or design of a product before making a purchase. This feature adds value by providing tailored solutions to individual needs.
2. **Virtual Try-On**: Some e-commerce websites offer virtual try-on tools for products like glasses, clothing, or makeup. This feature allows customers to see how the product would look on them before buying, enhancing the shopping experience and increasing confidence in the purchase.
3. **Interactive Product Demos**: Online stores can provide interactive product demonstrations through videos, 360-degree views, or augmented reality experiences. These demos help customers better understand the product, its features, and benefits, leading to a more informed purchasing decision.
By incorporating these elements into their online platforms, businesses can enhance the customer experience, build trust, and create value through form utility in electronic commerce.
