In the role of a Management Consultant, you are invited by the CEO of Fonterra to their headquarters in New Zealand. They have secured permission from Fonterra's Board of Directors (BoD) to review and upgrade their global strategies in Europe, Africa, the Middle East, and Asia. In view of this background, you are required to undertake a strategy upgrade of Fonterra and provide a business REPORT to the CEO on further growth opportunities and sustainability of this growth into Europe, Africa, the Middle East, and Asia using the techniques and concepts covered in the module. Task: The External and Internal Environment
Identify and critically analyse the external and internal environment for Yakult using relevant models. Note that you cannot use SWOT analysis as the CEO needs a detailed and thorough understanding of each part of the business environment.