The term that describes something that sets your business apart from competitors is called a "Differentiator." This is the correct answer to the question.
A differentiator is a unique feature or characteristic of a product, service, or business that distinguishes it from others in the market. It can be a specific aspect like quality, price, innovation, customer service, or any other factor that gives your business a competitive edge.
Here's an example to illustrate this concept: If a company offers a lifetime warranty on their products while their competitors only provide a one-year warranty, the lifetime warranty would be considered a differentiator because it sets the company apart and gives them an advantage in attracting customers who value longer-term protection for their purchases.
Remember, having strong differentiators can help businesses stand out in a crowded marketplace and attract customers looking for unique value propositions.
