A)
Kayak innovator Oru had a vision of making the water more accessible for all. After
conducting extensive market research, they produced a foldable fleet of attractive
kayaks, compact and light weight, that don't compromise on safety or performance. In
short, they made the perfect product for their users. Which aspect of product
development did the Oru team MOST excel at?
(1 point)
Creating brand loyalty among early adopters
Designing both a core and augmented product
Understanding the potential of new technology
Consulting with customers to understand their needs

Question

07-05-2024
Business

Answered

A)
Kayak innovator Oru had a vision of making the water more accessible for all. After
conducting extensive market research, they produced a foldable fleet of attractive
kayaks, compact and light weight, that don't compromise on safety or performance. In
short, they made the perfect product for their users. Which aspect of product
development did the Oru team MOST excel at?
(1 point)
Creating brand loyalty among early adopters
Designing both a core and augmented product
Understanding the potential of new technology
Consulting with customers to understand their needs

Answer :

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GinnyAnswer GinnyAnswer · Answer 1 · 2024-05-07T16:40:00-04:00

The Oru team excelled most at:

1. Designing both a core and augmented product.

By creating a foldable fleet of kayaks that are attractive, compact, lightweight, safe, and high-performing, Oru focused on both the core features (basic functionality of a kayak) and augmented aspects (additional features and benefits) of their product. This comprehensive approach ensured that they met the needs and desires of their target users effectively.

2. Consulting with customers to understand their needs.

Through extensive market research and engaging with potential users, Oru gained valuable insights into what customers wanted in a kayak. By incorporating customer feedback into their product development process, they were able to tailor their product to meet the specific needs and preferences of their target market, leading to the creation of a product that resonated with users.