The Oru team excelled most at:
1. Designing both a core and augmented product.
By creating a foldable fleet of kayaks that are attractive, compact, lightweight, safe, and high-performing, Oru focused on both the core features (basic functionality of a kayak) and augmented aspects (additional features and benefits) of their product. This comprehensive approach ensured that they met the needs and desires of their target users effectively.
2. Consulting with customers to understand their needs.
Through extensive market research and engaging with potential users, Oru gained valuable insights into what customers wanted in a kayak. By incorporating customer feedback into their product development process, they were able to tailor their product to meet the specific needs and preferences of their target market, leading to the creation of a product that resonated with users.
