Answer:
Yes, the statement accurately describes the use of microtargeting as a campaign strategy. Microtargeting involves tailoring campaign messages and outreach efforts to specific demographic groups or individuals based on detailed data analysis. In this scenario, Candidate Jones is sending a flyer specifically to rural gun owners, addressing their concerns about his opponent's stance on firearm restrictions. By targeting this specific group with a message tailored to their interests, Candidate Jones is utilizing microtargeting to appeal to potential supporters and influence their voting decisions.
