When Candidate Jones sends out a flyer to rural gunowners discussing his opponents’ support for restrictions for purchasing firearms, Candidate Jones is using microtargeting as a campaign strategy.



Answer :

Answer:

Yes, the statement accurately describes the use of microtargeting as a campaign strategy. Microtargeting involves tailoring campaign messages and outreach efforts to specific demographic groups or individuals based on detailed data analysis. In this scenario, Candidate Jones is sending a flyer specifically to rural gun owners, addressing their concerns about his opponent's stance on firearm restrictions. By targeting this specific group with a message tailored to their interests, Candidate Jones is utilizing microtargeting to appeal to potential supporters and influence their voting decisions.

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