According to your textbook, emotional appeal is
O a. inappropriate in a persuasive speech on a question of policy
O b. often necessary when a speaker is trying to move an audience to action
Oc. most effectively generated by using emotionally-charged words
Od. unethical unless the emotional appeal is combined with causal reasoning



Answer :

Final answer:

Emotional appeal in persuasive speeches involves using positive emotions like pride and sympathy ethically to connect with the audience and inspire action.


Explanation:

Emotional appeal in a persuasive speech is a method that involves engaging the audience's emotions to move them to action. It can be ethically applied by using positive emotions like pride and sympathy, but must avoid inflammatory language or excessive negative emotions like anger and guilt. Emotions, when used strategically alongside logical reasoning, can enhance persuasive effectiveness by establishing a connection between the speaker and audience.


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