Medium in communication refers to the channel or technology used to convey a message, like podcasts as an oral medium.
Medium in the context of communication refers to the channel or technology used to construct and convey a message. It can include forms like text, image, sound, or interaction.
For example, in the realm of media, podcasts serve as an oral medium allowing individuals to share ideas and stories through spoken communication.
Understanding the medium is crucial in analyzing how messages are conveyed and the impact they have on the audience.
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