Music in advertisements is carefully selected to influence emotions, create positive associations, and enhance product recall.
Music selection in advertisements: Music in advertisements is chosen to evoke emotions and enhance the appeal of products. When music aligns with the characteristics of the brand, it helps in better recall and memory of the product.
Impact of music on product perception: Music influences how customers perceive products; for instance, exciting classical music can be used to advertise luxury items like sports cars, while cheerful songs are often paired with food ads.
Enhancing advertisement effectiveness: Advertisers utilize enjoyable music to create positive associations with products, leveraging music's ability to evoke emotional responses and influence consumer choices.
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