PT Barnum's strategic decision to expand into the theater business with Jenny Lind was successful due to his marketing expertise and the overwhelming demand generated for Lind's performances.
PT Barnum's decision to expand into the theater business with Jenny Lind was a strategic move to capitalize on Lind's popularity and create a buzz around his shows. Barnum leveraged his marketing expertise to turn Lind into a household name through clever promotions and publicity stunts, ultimately generating overwhelming demand for Lind's performances. His ability to attract large crowds and create media attention showcases the success of his decision to venture beyond the circus business into theater.
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