During WWII, Rosie the Riveter aimed to shift perceptions about women's roles in the workplace by encouraging them to fill crucial factory jobs.
Rosie the Riveter was an iconic symbol during WWII, symbolizing women's entrance into the traditionally male-dominated industrial workforce due to wartime necessity. The objective of the Rosie the Riveter propaganda campaign was to change attitudes about women in the workplace by encouraging them to take on essential factory jobs previously held by men.
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