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Igor is the manager of the screening and evaluating process for new product ideas. He recently completed a product review for a new idea where his
team completed a profit estimation, two focus groups, a protocol description, and a business analysis to determine demand, costs and financial
projections. Which step of the process did his team forget to complete for the market testing team?
A. developing a prototype
B.
obtaining target market feedback
○ C.
determining operations costs
OD. determining manufacturing expensive
Help?



Answer :

greentoowon

It seems like the step that Igor's team forgot to complete for the market testing team is obtaining target market feedback (B). While they have completed various analyses and estimations, including profit estimation, focus groups, protocol description, and business analysis, obtaining direct feedback from the target market is crucial for validating the product idea and understanding customer preferences and needs.

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