The relative hostile media perception and hostile media effect impact audience perceptions and trust in media coverage.
Relative hostile media perception is how individuals perceive media coverage related to their interests while the hostile media effect is a bias where individuals believe media coverage is against their position. This bias can lead to individuals perceiving media as unfair and negatively impacting their views on the information presented.
For example, individuals highly involved in a particular issue may feel that news sources are biased against their views, leading to a distrust of the media. This can result in audiences becoming more critical of media content and potentially seeking out sources that align with their beliefs, creating echo chambers.
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