Keely and Paul were mainly focused on showcasing their competitive advantage by offering a unique combination of food and sports to differentiate themselves in the market.
Keely and Paul, in their business plan, were predominantly focused on the competitive advantage component. By highlighting their unique offering of a combination bowling alley-restaurant not found elsewhere in the region, they aimed to differentiate themselves from existing competitors and attract local investors. This emphasis on providing a distinct value that sets them apart in the market aligns with the core concept of competitive advantage.
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