Answered

When the makers of a new brand of motorized scooter started thinking about their brand attributes, they asked potential customers what
they cared about most. If the target market was people who had never ridden a scooter before, which brand attributes did they most likely
identify?
O a ease of use, safety
Ob
affordability, convenience
Oc
range of payment options, color options
Od
styles, size options



Answer :

GinnyAnswer

Final answer:

The key brand attributes for a new scooter targeting first-time users are ease of use, safety, convenience, and affordability.


Explanation:

When targeting people who have never ridden a scooter before, the most likely identified brand attributes would be ease of use and safety. These attributes are crucial for first-time users to feel comfortable and secure while using the product.

Convenience and affordability are also important considerations for this target market, as they can influence the initial decision to purchase a scooter.

Choosing brand attributes like styles and size options may be less significant for first-time scooter users compared to factors like safety and ease of use.


Learn more about consumer preferences here:

https://brainly.com/question/38922596


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