Which of the following is true of motivated reasoning?
O a. Consumers seek accurate and logically plausible information.
O b. Consumers process information in an unbiased way.
Oc. Consumers are prone to it when they want to avoid a positive outcome.
O d. Consumers seek information that supports their conclusions.
O e. Consumers are prone to it when their self-esteem is high.



Answer :

Motivated reasoning refers to the tendency of individuals to process information in a way that aligns with their pre-existing beliefs or desires. Here's how the given options relate to motivated reasoning:

c. Consumers are prone to it when they want to avoid a positive outcome.
- This statement is true because motivated reasoning can occur when individuals unconsciously seek to avoid information that contradicts their preferences or goals, even if it leads to a positive outcome.

d. Consumers seek information that supports their conclusions.
- This statement is also true as motivated reasoning often involves individuals selectively seeking out information that confirms what they already believe or want to be true, rather than considering all available evidence objectively.

In summary, motivated reasoning can lead individuals to avoid information that might result in a positive outcome and to seek out information that aligns with their existing beliefs or desires. It's important to be aware of this cognitive bias to make more informed decisions and avoid being influenced solely by personal preferences.
D. Consumers seek information that supports their conclusions. Consumers are likely to ignore information that contradicts their already existing beliefs, which is why they are more likely to seek out information that supports theirs.