Brainly AI Helper:
POP displays, also known as Point of Purchase displays, are usually provided by:
d) Retailers
Retailers are the ones who typically provide POP displays. These displays are strategically placed at checkout counters or other key locations within a store to attract customers' attention and promote specific products or deals. Retailers use POP displays as a marketing tool to influence purchasing decisions and drive sales.
By working closely with manufacturers or suppliers, retailers can customize POP displays to showcase products in a way that aligns with their branding and promotional strategies. Additionally, retailers may collaborate with trade groups or marketing agencies to design and implement effective POP displays that cater to consumer preferences and shopping behaviors.
In summary, retailers play a crucial role in providing and utilizing POP displays to enhance the overall shopping experience and increase sales within their stores.
