In the context of sales and customer service, it is important for a sales associate to know how a store's products compare to the products of competitors. Here's why:
1. Building Credibility: By understanding and being able to articulate the differences between the store's products and those of competitors, a sales associate can build credibility with customers. They can explain why the store's products may be superior or more suitable for the customer's needs.
2. Providing Value: Knowing how the store's products compare to competitors allows the sales associate to highlight the unique selling points and advantages of their products. This helps in demonstrating the value that customers can get by choosing the store's products over others in the market.
3. Addressing Customer Needs: Understanding the differences between products helps sales associates tailor their recommendations to meet the specific needs and preferences of customers. They can provide relevant information and guidance to help customers make informed decisions.
Therefore, the most suitable answer to the question "Why is it important for a sales associate to know how a store's products compare to the products?" would be:
B. To highlight the differences between the store's products and those of the competition.
