The correct answer is:
C. the 'big picture behind your business, what your business has to offer the consumer, and why your business will be successful.
Explanation:
1. The executive summary of a business plan provides a concise overview of the key components of the business plan.
2. It focuses on presenting the core aspects of the business, including its mission, vision, and value proposition.
3. It outlines the unique selling points of the business, what it offers to customers, and why it is positioned for success.
4. This section sets the tone for the rest of the business plan and should capture the essence of the business in a compelling way.