The correct answer to the question is "Sound bites."
Explanation:
1. Sound bites are short, catchy phrases or quotes that are used by politicians in media campaigns to convey a specific message quickly and effectively.
2. Michael Dukakis' statement implies that in the realm of presidential campaigning, concise and impactful messages (sound bites) are crucial for successful communication with the public.
3. By emphasizing the importance of delivering a message in less than 10 seconds for it to be aired, Dukakis highlights the significance of sound bites in capturing the attention of the audience and making a memorable impression.
In summary, Dukakis was describing the significance of using short, impactful sound bites in presidential campaigning to effectively communicate with the public within a limited timeframe.
