The characteristic that is NOT associated with postmodern marketing is:
2. Rejection of technology in marketing
Postmodern marketing embraces technology as a vital tool in reaching and engaging with consumers in innovative ways. Technology plays a key role in personalized marketing, data analytics, social media strategies, and digital advertising campaigns. By utilizing technology, marketers can create interactive and customized experiences for consumers, which aligns with the postmodern emphasis on consumer empowerment and experiential marketing. Therefore, rejecting technology goes against the principles of postmodern marketing.
