In the context of social change, fads are not considered as significant as true social change for several reasons:
1. Fads are temporary trends that often come and go quickly, without creating lasting impact on society.
2. Fads are typically focused on superficial aspects like fashion, technology, or entertainment, rather than addressing deeper social issues or restructuring social institutions.
3. Social change, on the other hand, involves fundamental alterations in societal structures, values, norms, and institutions that have a lasting impact on a large scale.
4. Fads usually target specific segments of society or niche groups, whereas social change affects society as a whole.
Therefore, fads do not count as social change because they lack the depth, lasting impact, and broad societal transformation associated with significant social change.