The final tactic you plan following the consumer involvement model focused on pilot-testing a smart mirror installations. You notice a queue of mothers tearing up after seeing "their girl" in a virtual wedding dress. You can already imagine a sizzling post-campaign reel and potential campaign awards as a result of these consumer reactions.

Based on the previous responses, which result of consumer involvement is being expressed by the teary mothers?
a. Effectiveness of the ad to induce purchase
b. Type of heuristic employed in product perception
c. Type of decision rule used in choice
d. Relative importance of the product class