After Distribution in the Retail Product Cycle, the next step is typically Allocation.
1. Allocation: This step involves determining how much of each product should be sent to different locations based on factors like demand, demographics, and sales data. For example, a clothing retailer may allocate more winter coats to stores in colder regions and more swimwear to stores in warmer climates.
By allocating products effectively, retailers can ensure that the right items are available in the right quantities at the right locations, maximizing sales and customer satisfaction.
