A good campaign message will:
- a. give people a good reason to vote for the candidate. This is an essential aspect of a successful campaign message. It should clearly communicate the candidate's platform, values, and goals, providing voters with a compelling reason to support the candidate.
By highlighting the candidate's qualifications, policies, and vision for the future, the campaign message can persuade voters to choose that candidate over others.
While elements like showcasing the candidate's feelings about government, providing biographical information, and demonstrating seriousness to the opposition are important, the primary goal of a campaign message is to win over voters by giving them a strong reason to support the candidate.