Question 1 of 40
Maria makes hand-crafted jewelry. Lately the demand for her items has
increased. She currently has them on consignment in a shop, but wants to
have them placed in multiple stores. To do this she needs one central place to
hold a high volume of her jewelry so that retailers can purchase her jewelry in
large numbers. Which channel member should she use for this step?
A. Consumer
B. Producer
C. Wholesaler
D. Supplier



Answer :

Final answer:

Maria should utilize a wholesaler to distribute her jewelry to multiple stores efficiently.


Explanation:

Wholesaler is the channel member Maria should use to have her jewelry placed in multiple stores. A wholesaler sells goods to smaller stores, who then sell to consumers. By utilizing a wholesaler, Maria can reach a broader market and supply retailers with her products in large quantities.


Learn more about Distribution Channels here:

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