Lacy just started a gourmet chocolate bar business. She's spent months
perfecting the bars from the ingredients to the wrapping. She has found a
local candy store that will sell the bars, and they'll also be available online.
She plans on purchasing ad space in a local magazine, too. Which variable of
the marketing mix strategy does Lacy still needs to consider?
A. Place
B. Price
O C. Product
D. Promotion



Answer :

Final answer:

Lacy still needs to consider the 'Place' variable in her marketing mix strategy for distributing her gourmet chocolate bars.


Explanation:

Place is the variable of the marketing mix strategy that Lacy still needs to consider. Place refers to the distribution channels and locations where the product will be available for customers to purchase. Lacy needs to decide on the physical locations, such as retail stores and online platforms, where her gourmet chocolate bars will be sold.


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