Answered

Explain why it is important for an enterprise to identify its target market before deciding
on the type of promotion to use. Use an example to explain your answer.
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Answer :

Final answer:

Identifying the target market is crucial for tailoring promotional strategies effectively.


Explanation:

Importance of Identifying Target Market Before Choosing Promotion Types

Identifying the target market is crucial for determining the most effective promotional strategies to use. By knowing the audience, a business can tailor its promotions to appeal directly to that audience's needs and preferences.

  • For example, if a skateboard company identifies teenagers as their target market, they may use social media influencers and sponsor skateboarding events to reach this audience effectively.

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