Party identification, heuristics, and physical characteristics are crucial factors influencing voters during elections.
Party identification plays a significant role in influencing voters' choices during elections. It is often viewed as a form of social identity shaped by personal, family, social, and environmental factors. Moreover, voters may rely on heuristics such as political party membership as a shortcut for decision-making, especially when information about candidates is limited. Additionally, factors like physical characteristics can also influence voters, as seen in the consideration of traits like attractiveness or demographic representation when assessing candidates.
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