Ethical appeal (ethos) is a rhetorical strategy that aims to earn the audience's respect by establishing the writer's credibility and trustworthiness.
Ethical appeal (ethos) is the rhetorical strategy that attempts to convince the audience that the writer deserves respect. It involves establishing the writer's credibility and trustworthiness to gain the audience's respect and acceptance.
For example, a speaker advocating for environmental sustainability might mention their relevant degree in environmental science to enhance their ethos and persuade the audience to respect their viewpoint.
Another example of using ethical appeal is citing credible sources or experts in a field to further establish credibility.
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